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About Lilylist
Origin Story
LilyList was created to help people capture their stories and create a meaningful legacy beyond the financial, one that can impact generations. We believe that every person’s experiences, values, and memories hold unique wisdom and inspiration, and our mission is to simplify the process of engaging with loved ones and sharing these moments now and into the future. Through our platform, we provide experiences, tools, and guidance that make documenting every journey both easy and fulfilling.
LilyList is a passion project many decades in the making. It is a culmination of life experience of the founders – growing up in environments where losing people close to you was not the exception, being motivated by storytelling via music to branch out and find better environments, and spending almost 30 years working with cutting edge technology. Beginning with an idea of creating lists to support people better prepare for end-of-life to shifting the focus to capturing stories and legacy, LilyList leverages the latest technology to support people – not the other way around.
Mission & Values
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Every Story Is Unique and Valuable
Our mission is to help people understand that they have a unique and special journey and create ways to make it simple to capture, share, and celebrate that journey.
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Prioritize Humans and Simplicity
We believe that technology and innovation exists to serve humans, not the other way around. We use technology where it makes sense to solve for problems, and make things simpler. For people.
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Collaboration Over Competition
We not only understand but embrace the fact that none of us can do all things. We would rather focus on where we can provide the most value, and find trusted partners who can support where we cannot.
Team
Click on the team members below to learn more.
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Curt Meinhold
Founder
LilyList is a true passion project for Curt, shaped by a lifetime of experiences and insights. Growing up in environments where loss was a part of life, Curt recognized the profound impact of preserving memories and sharing life stories. This understanding led him to conceptualize LilyList not as just another tech solution, but as a means of fostering connection, reflection, and legacy. What began as a simple idea—creating lists to support end-of-life planning—has evolved into a platform for capturing the stories that define us.
Curt’s creative journey also includes over 30 years as a musician with Sift, the rock band he co-founded in the early 1990s. His experiences performing and collaborating through music have influenced his approach to leadership and his belief in the power of storytelling.
Now based in North Carolina, Curt lives with his wife, Serena, whom he met in 1989, and their two dogs.
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Shannon Smith
Co-Founder
Raised in Central Massachusetts, Shannon began her career as a Lead Teacher for Head Start in Worcester, supporting some of the most vulnerable children and families in the area. Her path took a turn into the tech world, where she built a reputation as a people-centered leader, rising from Project Manager to Chief Operating Officer across multiple industries, always focused on creating seamless customer experiences and efficient operations.
Beyond her professional life, Shannon devotes her time to volunteering as a CASA advocate, mentoring others, and coaching people on how to bring movement into their lives through running and walking. At home, she’s kept on her toes by her three curious cats and a lively puggle. She’s also an adventurer at heart, having tackled more than 40 obstacle course races and triathlons. Married for over 33 years, she values family, resilience, and finding joy in everyday moments.
LilyList is a deeply personal passion project, inspired by her journey helping both her mother and father in their final years. That experience of navigating overwhelming responsibilities and profound loss revealed a gap in resources and support for families, which she now seeks to fill with LilyList. Through storytelling, practical tools, and heartfelt guidance, she is dedicated to helping others feel prepared and supported during life’s most difficult transitions.
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Zohaib Shaheen
Technology
It began with Yanay, a sentiment analysis platform that helped municipalities understand local sentiment, and has covered web and native apps, bluetooth technology, and machine learning / AI.
Zohaib is skilled not only in the technical aspects of development, but also in user experience and product management.
Advisors
The LilyList platform aims to deliver valuable information and engaging stories that allow our users to better reflect on their lives, capture stories, and understand what legacy means to each of us. If you would like to support our work, there are four ways that you can do so. Three financial options are below, but the fourth and most important way will be to share with loved ones, and engage with our content. Thank you for your support!