About LilyList

Preserving legacies, one story at a time.

LilyList Origin

LilyList was created to help people capture their stories and create a meaningful legacy beyond the financial, one that can impact generations. We believe that every person’s experiences, values, and memories hold unique wisdom and inspiration, and our mission is to simplify the process of engaging with loved ones and sharing these moments now and into the future. Through our platform, we provide experiences, tools, and guidance that make documenting every journey both easy and fulfilling.

LilyList is a passion project many decades in the making. It is a culmination of life experience of the founders – growing up in environments where losing people close to you was not the exception, being motivated by storytelling via music to branch out and find better environments, and spending almost 30 years working with cutting edge technology. Beginning with an idea of creating lists to support people better prepare for end-of-life to shifting the focus to capturing stories and legacy, LilyList leverages the latest technology to support people – not the other way around.

Mission & Values

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Every Story Is Unique and Valuable

Our mission is to help people understand that they have a unique and special journey and create ways to make it simple to capture, share, and celebrate that journey.

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Prioritize Humans and Simplicity

We believe that technology and innovation exists to serve humans, not the other way around. We use technology where it makes sense to solve for problems, and make things simpler. For people.

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Collaboration Over Competition

We not only understand but embrace the fact that none of us can do all things. We would rather focus on where we can provide the most value, and find trusted partners who can support where we cannot.

The Team

The people behind the platform.

Curt Meinhold

Curt Meinhold

Founder

Curt Meinhold is the founder of LilyList, a platform designed to help individuals capture their life stories and create lasting legacies. A seasoned technology leader with nearly three decades of experience, Curt has continually pushed boundaries in AI, cloud computing, and digital innovation. His career is built on a foundation of human connection, storytelling, and practical support, bridging technology with deeply personal experiences.

LilyList is a true passion project for Curt, shaped by a lifetime of experiences and insights. Growing up in environments where loss was a part of life, Curt recognized the profound impact of preserving memories and sharing life stories. This understanding led him to conceptualize LilyList not as just another tech solution, but as a means of fostering connection, reflection, and legacy.

Curt’s creative journey also includes over 30 years as a musician with Sift, the rock band he co-founded in the early 1990s. His experiences performing and collaborating through music have influenced his approach to leadership and his belief in the power of storytelling.

Now based in North Carolina, Curt lives with his wife, Serena, whom he met in 1989, and their two dogs.
Shannon Smith

Shannon Smith

Co-Founder

Shannon is the co-founder of LilyList, a platform born from deeply personal experiences and a desire to help others navigate the complexities of end-of-life planning with grace and support. A lifelong advocate for connection and care, Shannon brings a unique blend of compassion and practicality to the heart of LilyList’s mission.

Raised in Central Massachusetts, Shannon began her career as a Lead Teacher for Head Start in Worcester, supporting some of the most vulnerable children and families in the area. Her path took a turn into the tech world, where she built a reputation as a people-centered leader, rising from Project Manager to Chief Operating Officer across multiple industries, always focused on creating seamless customer experiences and efficient operations.

Beyond her professional life, Shannon devotes her time to volunteering as a CASA advocate, mentoring others, and coaching people on how to bring movement into their lives through running and walking. At home, she’s kept on her toes by her three curious cats and a lively puggle. She’s also an adventurer at heart, having tackled more than 40 obstacle course races and triathlons.

LilyList is a deeply personal passion project, inspired by her journey helping both her mother and father in their final years. Through storytelling, practical tools, and heartfelt guidance, she is dedicated to helping others feel prepared and supported during life’s most difficult transitions.
Zohaib Shaheen

Zohaib Shaheen

Technology

Zohaib and Curt have worked together on many projects since 2017.

It began with Yanay, a sentiment analysis platform that helped municipalities understand local sentiment, and has covered web and native apps, bluetooth technology, and machine learning / AI.

Zohaib is skilled not only in the technical aspects of development, but also in user experience and product management.
Dr. Cheryl Greenberg

Dr. Cheryl Greenberg

Life Coach for Seniors & Their Families

Dr. Greenberg coaches seniors and their families as they navigate life transitions. She supports many people as they navigate health changes, memory problems and caregiving. For others, she is a guide to creating new paths...fulfilling roles...in their personal and community lives.
Martin Hensel

Martin Hensel

Serial Entrepreneur, Market Maker

Martin Hensel has been at the cutting edge of technology for more than 30 years. He is a trusted guide for the LilyList team on many fronts. Learn more about his story from his guest appearance on the LilyList Podcast.
Stephen McCall

Stephen McCall

VP AI Solutions, Fideltiy Investments

Stephen has more than twenty years experience in technology with Fidelity Investments, and is our go-to expert on AI topics.
Scott Reinecke

Scott Reinecke

Director of Marketing/Community Liasion

Scott brings a wealth of knowledge in the healthcare and senior care industries, and is a highly trusted advisor and supporter of LilyList.

Our Commitment to Communities

At LilyList, we know that senior living communities do not need another complex, disjointed software platform. You need tools that genuinely elevate the resident experience without adding administrative burden to your staff.

LilyList was built on a foundation of systems thinking and enterprise-grade technology. After 25 years leading cloud architecture and machine learning teams, our founder, Curt Meinhold, built LilyList to prioritize what matters most to mid-market organizations: data privacy, digital sovereignty, and frictionless workflows.

But technology is only half the equation. To ensure our Turnkey Life Enrichment programs are clinically sound and operationally practical, we are guided by an advisory board of industry experts, including:

  • Dr. Cheryl Greenberg, Ed.D. ("The Age Coach"): With a doctorate in educational gerontology, Dr. Greenberg brings deep expertise in memory changes, healthy aging, and dementia support, ensuring our legacy prompts are therapeutic, accessible, and cognitively beneficial.
  • Scott Reinecke: As a Community Liaison in the home care sector and an active member of the Triad Retirement Living Association, Scott provides frontline insight into the operational realities of senior care, ensuring our programs are easy for staff to implement and highly valuable to families.

We built LilyList to be the bridge between secure, modern technology and the profound, human work of legacy preservation.

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